Gente Vieja

Alemán

The Wonderful World of Advertising in Gente Vieja

The magazine Gente Vieja, as the title might suggest, took pride in being a platform for an older generation of writers, at a time when a new wave of modernist literary and artistic styles, associated with the younger generation, were very much in vogue. Far from trying to compete with these younger writers, the contributors to Gente Vieja made a feature of their seniority, with the first issue proudly stating the age of the writer alongside their name.